I was surfing around the marketing blogosphere yesterday, and came across this great story from Patrick Schaber. As soon as I read it, I knew I had to share it with you all. It's the best example I've ever come across of how real, honest communication - something that has, in this age of mobiles, Blackberries and email, fallen by the wayside - revolutionized a fast-paced, technology-laden Fortune 500 company.
What spurred this revolution? A couple of chairs.
Continue reading "The Chair" »
Like everyone else in the known universe, I am on Facebook. It was fun at first - looking up old friends, seeing which of my ex-boyfriends lost their hair - but after a month or so, I was bored.
Until Scrabulous.
Scrabulous, if you don't know, is an application created by two brothers from Calcutta, India that closely emulates the board game. It has become the most popular app on Facebook, with over 600,000 active players. I am one of them.
But if Hasbro/Mattel gets their way, I may not be one for long.
Continue reading "Get Scrabulous!" »